Alena Walker
writer + campaigner
+ creative comms
The power of what we say and how we say it can inspire real change.
As an experienced campaigner and comms specialist, I create impactful content and purpose-driven campaigns spanning food, ecology, sustainability and design.
I live on the blustery north coast of Northern Ireland, and I'm a lover of slow, seasonal living, herbal potions and growing herbs and flowers.
Stories of how people live reconnect us to what matters most.
I'm passionate about agroecology, food sovereignty and the power of our food to drive social and environmental transformation. I've worked for many years in the food and farming space, and my work has focused on how a food and land-use system can regenerate our landscapes, repair ecosystems and tackle the climate crisis without compromising producers, our environment or future generations.
I work as the Head of Communications for the Nature Friendly Farming Network, a UK-wide network for thousands of farmers who are farming in ways that reverse biodiversity loss. In this role, I create campaigns to amplify the voices and experiences of regenerative farmers across the UK. I oversee the NFFN’s presence in the press and media and devise impactful narratives on how nature-friendly farming benefits people, farmers and our environment.
I want to see social and environmental change on a local level and I've been involved in local food growing and land use projects in Northern Ireland.
Rethink Food
A campaign which examined the myths, challenges and opportunities presented to farmers in the current food system. It explored the role of UK farmers in shaping a better food system from the farm ground up.
Case studies
Website launch
Farming Champions
A year-long programme supporting 25 regenerative farmers around the UK to share their stories in the press and media, including providing briefings on advocacy and training to develop their communication skills.
Redeveloped NFFN's online space as a one-stop website for all things nature-friendly farming, including farmer stories, thinkpieces, educational resources and a member login area.
I interview farmers and write journalistic feature-length articles on how they're adopting regenerative practices and navigating intense interconnected challenges within our food system.
I was previously Fashion Editor for majestic disorder, an independent arts + culture print magazine. From issue 2 to issue 8, I published long-form investigative features examining sustainability and cultural identity, and I wrote exclusive feature profiles of artists and musicians. I styled fashion and lifestyle editorial shoots in Morocco, Arizona, New York, London and Brighton.
I also write about interior design, particularly through the lens of sustainability. I write monthly for 91 magazine and I was subeditor of their recently published book, PLACES to Stay.
I was a finalist in the Mogford Short Story Prize in food writing and a Young Writer Delegate for the Irish Writers Centre and Irish Literature Festival Dublin.
I've written for independent magazines internationally, including 91 magazine, Pellicle, New River Press, New Zealand Herald, majestic disorder and Refinery29, among others.
My eclectic editorial and writing experience spans design, art, travel, food, cultural identity, sustainability and environmental advocacy.
"Alena has been writing for 91 Magazine for a few years now and she has been a joy to work with. Her writing is exceptional and never needs much editing which makes my job easier. Not only is her writing beautiful, descriptive yet informative, Alena is also reliable and communicative which makes for a great working relationship."
- Caroline Rowland, Editor, 91 magazine
Let's work together
Have an idea? Let's bring it to life. Drop me a line: alenajwalker@gmail.com
01
Website design + copywriting:
I can design a simple website and write standout website copy.
02
Campaign development: branding + messaging:
Tell your story your way. Copywriting, creative direction, logo design, flyers, posters, business cards and much more.
03
Content creation:
Social media posts, video editing, thought leadership, community building, blogs, newsletters and more.
04
Communications strategy + brand advocacy:
Need content with impact? Have something you want to share with the world but don't know where to start? I can create strategies for meaningful PR and comms that stir, shake and sizzle.
